Samsung is banking on marketing when Apple plays all its cards on the design of its products. Porter explains that a companys activities can be easily grouped into two segments: primary activities that involve the utilization of a companys resources to produce the companys main products and services, and secondary activities that improve the effectiveness of a companys primary activities (Chris, 2008). With their strategy, they were able to lower the cost of their smartphones making them more affordable than Apple. Apple has already warmed up to this new business phenomenon and it has made billions as a result. Strategic Management: An Integrated Approach: An Integrated Approach. That act helped Samsung to jump-start market share, and proved to become a viral video content powerhouse. For Apple's situation, the premium pricing strategy includes generally high costs. Some of the most notable changes on Apples business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apples icash and boosting the companys operations to meet the increased global demand for Apples products. Apple doesnt use Twitter accounts, Facebook profiles, or indeed have a blog. Morrison, S. (2004). The usefulness of the qualitative research design will therefore be limited to getting a comprehensive conceptualization of the differences and similarities between Samsun and Apples business strategies (based on the backdrop of organizational decisions made by the companies). From the above characteristics of Apple and Samsungs business strategies, it is important to highlight the works of previous researchers who have expressed divergent views regarding Samsung and Apples business strategies. Apple also generated the buzz among the music industry for procuring Beats by Dr. Dre but it felt to be a little late. Since the launch of Galaxy S4, Samsung has considered Apples innovative design of the iPhone as not so stunning, and continues to be a notable competitor. . London: Marketing Week. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Samsung, The Economic Times. Asia Pacific University of Technology and Innovation, MKTG522_IMC Course Project Topic Week 4 Draft, Bismuth Data for granites and shales are from Preuss 1940 Reed Kigoshi and Turke, 9.24.T - Lesson_ Phase Changes Assessment_ Chemistry _ Mr. John T Zavoli _ Academy 2019-2020.pdf, AdimulamSaiManasa_ProjectSubmission_Leadership.docx, 124 Further improving the suitability of the company as a nexus of all the, 20191600009 Balampanidis D Patatouka E Siatitsa D 2013 The right to housing, 60840 were healthy and tested negative true negatives Sensitivity Diseased that, Assisted Care - FAQs - Palm Lake Care Redland Bay.pdf. The company strategized to release few products that are highly anticipated in the market. Like Apples Siri platform, existing television pioneers such as Samsung are expected to scale Googles android platform to create friendlier interface features that are expected to be revealed through the siri platform. This explains why Samsung has always preferred horizontal integration by diversifying its product lines. Most E-commerce portals have a separate page linked to the Apple home page where consumers can find the desired products, and they can buy from the companys official website (Marketing91, 2019). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. In addition, the company could adopt an advertising strategy through its itune software where it could market different aspects of its software and hardware manufacturing features. Some time after the outbreak of hostilities, Samsung inaugurated its marketing strategy to highlight the main weaknesses of its California competitor. Finally, this paper will source information from online sources of research as the last type of secondary research data. However, the company appoints a brand manager who heads the innovation and development of a product model. Its consistent focus on the hardware market may prove to be disastrous in the long-term because it is a very risky gamble. Samsung adopts a more liberal strategy over its engagement with its partners and unlike Apple, it does not limit the kind of information that its partners may release to the public. The question of whether Apple should take equal accountability for corporate social responsibility (CSR) as it currently does for its financial performance continues to be heavily EduBirdie considers academic integrity to be the essential part of the learning process and does not support any violation of the academic standards. Samsungs innovativeness is also centered on taking advantage of new opportunities in its primary and secondary markets. Finally, this paper seeks to undertake a portfolio analysis of Samsung and Apple because both companies operate in more than one business portfolio. Seocho Samsungs strength in the same market has also seen other companies lose a lot of money as Samsungs stamps its authority in this market. Most of these strategic competencies are designed to boost the companys strategic planning. This means that there is still more room for other companies to sell their tablets. In 2007, the word computer dropped to reflect the companys ongoing expansion into, the consumer electronics market in addition to its traditional focus on personal, In 2017, there are 494 retail Apple stores across 17 countries. Wireless Week, 8(40), 1-8. We hope this was an exciting and useful article for you. For close to a decade, Samsung has maintained this position. Samsung has mastered the subject by launching perpetual assaults against Apple. From the above background, it is important to acknowledge the importance of business strategies. It is observed that without the inclusion of these strategies, Samsungs success in brand awareness could not have a rich meaning (Jason, 2011). On the other hand, Samsung banks its internal capabilities to mass manufacturing. Samsung also puts a lot of emphasis on ethics and integrity as the core drivers for its operations. They switched their core competitive power from mass manufacture to its own brand which based on digital technology (Henny, 2003, p. 4). StudyCorgi. The above statement was made in reference to the direction pursued by chief executive officers (CEOs) when pursuing different company strategies. Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016. The latter may include the use of new technology, employment of competent and highly trained personnel (among others). Apple should therefore focus on meeting its surging demand and Samsung should reevaluate its entire business strategies. Chris (2008) emphasizes that business owners have to take time to pinpoint their business strategies to guarantee their overall success. This gives a Nash Equilibrium in which both companies file a . However, the survey was based on experiences reported by 1,985 tablet owners in July 2012. Many companies have tried to defy changing business models and have collapsed as a result. %PDF-1.5 Promotion in the Marketing Mix of Samsung. Moreover, the nature of the business environment has been changing continuously and both companies have had to adopt unique corporate strategies to stay relevant in todays fast-paced digital age. Different explanations have been given to explain this observation but the most common notion is that most of Apples products are priced at a premium and therefore, they attract a sophisticated clientele. Samsung has come from a period of financial doom to become one of the coolest brands in the technological market. Recent company events have seen Samsung adopt a more comprehensive market strategy that seeks to impose its presence on the global market. Nonetheless, Samsung enjoys less disruption of employee performance because of vacations and holidays. As you can. Samsung also uses this market as a testing ground for its new products. Retrieved from https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/, StudyCorgi. The reputation of Apple as it is today is based on the desire strategy that it sets up at each product launch. Unlike most of its other ventures, such as ipad and iphones, the Apple television is expected to face stiff competition from incumbents in the television market. Copenhagen, CPH: Rebidu. The companys growth into profitability was also characterized by the Intel transition that occurred in the 2005-2007 period when Apple merged its computer production with Intel (Mallin, 2011). These are: Apple is broadly considered as a great innovator in the smartphone industry. Apple has remained a leader in its market segment and through its innovation; it has been able to produce superior and futuristic products. These codes are usually words that show the link between the information obtained and the research objectives. New product designs were complemented by the introduction of new product designers to increase the scope of Samsungs product design to meet the standards of the highest level of product designs (Henny, 2003). For instance, it should be understood that whatever action taken by a business is done within the confines of a strategy. (1999). Till now, Apple was mainly focusing on the development of personal computer and multimedia software such as Pages, iMove, etc. The company aligns its business strategy to both marketing and production. Different aspects of Apples operations have been perceived to be responsible for Apples success. Apple's research and development and design leads to the development of high quality and unique products that have led to the development of a very strong brand (Barreto, 2010). StudyCorgi. The difference between the high definition DVDs and the blue ray technology is that high definition DVDs can be played on old DVDs while blue ray technology does not allow for this provision. You are free to use it to write your own assignment, however you must reference it properly. The US consumer base seems to be an inflexible customer pool, which would be harder to penetrate. Nike makes some of the best products in the world products that you lust after, absolutely beautiful stunning products. Currently, Samsung has a market capitalisation of about $154 billion, barely a quarter of Apple's. But if you believe that a company should be measured by how much it sells then it's Apple that is following Samsung as the second-largest electronics multinational in the . Through this analysis, we will also be able to establish that a companys business strategy has a big role in determining a companys business actions. Comparative Analysis of Apple and Samsung. Consumer Buying Behavior - APPLE VS SAMSUNG, Marketing Strategies of OPPO Mobiles India Pvt Ltd and its Consumer Awareness, Sinhgad Institute of Business Administration & Research, Pune, Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire), Distribution channel of Samsung - Presented at XIMB, Analysis of Apple iPhone's Indian market entry, Consumer buying behaviour towards Online Retail: Flipkart v Amazon, Samsung vs Nokia-Comparative Marketing Analysis, Smarphone Market Analysis: Apple iPhone vs Samsung, Corporate/Brand War - Apple and Samsung - Grade 11 Marketing Project, RQ2145A23_Online Assignment 1_ECOM531_deepakassignmentkkkkk.doc, -aISamsung $uccessElectronics Burned byWITH $17, 3 C Report of Apple (Marketing Management), CLA 1Competitive AnalysisMarketing Management Part, SamsungsInnovationStrategyinSmartPhonesmarket.pdf, Running head APPLE ENVIRONMENTSL SCAN .docx. 2. 1 0 obj This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. The new company strategy informed the companys decision to discontinue the production of television sets, which were below the 26-inch specification (Mallin, 2011, p. 5). It appears that you have an ad-blocker running. This mission statement supports Samsungs long-term goal of delivering high-tech and reliable products to many people across the globe irrespective of their socio-economic status. As evidenced in this paper, information from case studies (such as court cases) are highly relied on to develop a framework for the understanding of the research problem. However, using low-cost technology to produce unique products is a weakness compared to Apple. PROJECT SUBMITTED TO: In the same vein: a garden party necessarily gives users of the Galaxy S5 the opportunity to praise the technical capabilities and incredible features of their phone. The second and third week will be left to analyze the research information and derive meaning and understanding from it. One such aspect is the companys supply chain strategy. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc._advertising#Think_Different, iPad. Experts note that Samsungs business strategy is therefore unsustainable and it is going to suffer the consequences of sticking to the hardware market. In fact, the company uses its chips to develop its products. Apple came up with the Apple TV product as one of its new innovative products and Samsung came up with the Samsung galaxy product as one of its latest innovative brands. For instance, HP and Apple source the chips from Samsung and as Samsung formulates its marketing strategy, it needs to respect this working relationship. This provides the company with an opportunity to become a global market leader in technological products. This move was unpopular among the workers but it was initiated by a change of management. Apple has pursued this strategy for a long time but Samsung has come on board recently. Apple Marketing Mix: Place Apple implements an aggressive approach in reaching out to premium target markets. UNIVERSITY OF MUMBAI SUBMITTED BY: This debate touches on different aspects of corporate cultures such as flat, tall, casual or formal organizational structures and corporate cultures. The value chain analyses will be considered an integral part of the companies business strategies because it will also be considered an important aspect that defines the strengths of both businesses. SEMESTER 5 Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. The software market is very lucrative and Samsung should acknowledge this fact and divert its resources in the same regard. This change highlights the way the internet builds brands over time. The company cultivates the secret and maintains the loyalty of its followers, always more numerous to queue up in front of the Apple Store. 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